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7 min read

In the dashboard: Business Tools → Mailchimp

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What is the Mailchimp integration?

The Mailchimp integration keeps your Hive contacts in sync with your Mailchimp audiences, so you can send newsletters and campaigns to past clients and to the agents who refer you — without exporting spreadsheets. You choose what to sync:
  • Clients — homebuyers and sellers you’ve inspected for
  • Agents — the buyer’s and listing agents you work with
  • Both, to the same audience or to separate ones
Each contact is added to Mailchimp with their name, email, phone number, birthday, and tags (based on the tag sync method you pick). Changes you make in Hive — a new contact, an edited phone number, a tag added — reach Mailchimp within a few minutes. It only adds and updates. Nothing is ever removed or archived in your Mailchimp audiences.

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Setting up Mailchimp

1

Connect with an API key

  1. Go to Business Tools > Mailchimp Integration
  2. In Mailchimp, click your profile avatar (top right) and go to Account & billing → Extras → API keys
  3. Click Create A Key, give it a name (e.g. “Hive Sync”), and generate it
  4. Copy the key immediately — Mailchimp shows it only once — then click Done
  5. Paste the key into Hive and click Test API key
If the key is valid you’ll see your Mailchimp account name and move straight to Step 2.
2

Choose what to sync — clients, agents, or both

Turn on Sync clients and/or Sync agents. For each group:
  • Pick the Mailchimp audience the contacts should go to. Both groups can use the same audience or different ones.
  • Choose who qualifies. A contact qualifies for a group if it matches either rule:
    • has held that role on an inspection (client, or buyer’s/listing agent), and/or
    • carries any of the tags you select. Contacts you imported from other software usually carry a tag such as “Clients” or “Agents” — Hive pre-selects any that look right.
  • Turn on Sync existing … now if you want every qualifying contact synced right away. Leave it off to sync only new and updated contacts from now on.
You can configure each group separately or skip either one entirely.
3

Choose your tag sync method

Hive contact tags become Mailchimp tags. Pick how they should be handled — each option has an ℹ️ in the app with the same details:Click Save. The integration now shows as Active.
If you turned on either Sync existing clients/agents now option, the sync begins after you click Save and may take a little while. The page shows progress and a summary when it finishes.

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After setup

The Mailchimp page shows your sync status: how many clients and agents are synced, anything queued, and the last sync time. You can return at any time to:
  • change which groups or audiences you sync, or your tag sync method
  • run Sync now to push every qualifying contact again
  • Reset API key if you’ve created a new key in Mailchimp
  • Disconnect the integration entirely

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What gets synced

A few details:
  • New contacts are added as subscribed so they receive your campaigns right away.
  • Contacts who have unsubscribed from your Hive emails are never subscribed in Mailchimp. If they were already synced, they’re marked unsubscribed.
  • Existing Mailchimp members keep their current subscription status — the integration never re-subscribes someone who opted out in Mailchimp.
  • A contact can be both a client and an agent; it’s added to each group’s audience.

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Frequently asked questions

Not at this time — Mailchimp is the recommended way to do that. Once the integration is set up, your contacts are always current in Mailchimp and you can send campaigns from there.
Yes. When setting up each group, you choose which Mailchimp audience to send them to. Point both at the same audience or use separate ones.
Use either Add alongside my Mailchimp tags or Only sync new tags going forward to preserve your existing Mailchimp tags. Replace my Mailchimp tags will overwrite them with whatever is in Hive. You can also choose Don’t sync contact tags to keep tags out of the sync entirely.
Both. During setup, turn on Sync existing clients/agents now to sync everyone who qualifies. New and updated contacts sync automatically after that. You can also run Sync now at any time.
Go back to Mailchimp (Account & billing → Extras → API keys), revoke the old key, and create a new one. Then return to Hive and use Reset API key on the Mailchimp page to update it. Your sync settings are kept.
Yes. Open Business Tools > Mailchimp Integration at any time to update your sync preferences, add or remove client/agent syncing, change your tag sync method, reset your API key, or disconnect entirely.
Absolutely. Turn on Sync agents, choose the audience, and turn on Sync existing agents now. Your agent contacts will be in Mailchimp within minutes, and every new agent you work with is added automatically.
  • Make sure the contact has an email address — Mailchimp identifies contacts by email.
  • Check that the contact qualifies for a group you’re syncing (an inspection role, or one of the tags you selected).
  • Contacts who unsubscribed from your Hive emails, or who previously unsubscribed/bounced in Mailchimp, are not added. Mailchimp doesn’t allow re-subscribing them by integration.
  • If you changed which tags qualify, run Sync now to re-evaluate existing contacts.
Nothing changes in Mailchimp — the integration never removes contacts from your audiences. Remove them in Mailchimp if needed.
Use the in-app chat or reach our support team at support@hiveinspect.com.

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Getting started

  1. Connect Mailchimp under Business Tools > Mailchimp Integration with an API key
  2. Choose clients and/or agents and the audience for each
  3. Pick your tag sync method and click Save
  4. Turn on Sync existing … now for an immediate first sync
  5. Send your first newsletter from Mailchimp
Tip: Create a dedicated audience in Mailchimp for Hive (or one for clients and one for agents) before you connect, so your synced contacts stay separate from other lists.
Tip: If you already use Mailchimp tags to drive automations, pick Add alongside my Mailchimp tags so the sync never removes them.

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Last modified on September 7, 2026